21 Best New Winter 2023 Buys at Mango, COS and Zara

On our recent weekly (okay, daily) pilgrimages to our favourite retail sites, team Who What Wear UK has been repeatedly stopped in our tracks by three brands. Out of every retailer on the high street, it’s always Mango, COS and Zara that pique our collective interest as soon as we open their new-in sections. With fresh winter buys coming in thick and fast, now is the best time to snap up items that work not only for 2023, but also for many years to come. And, if you’ve got a wardrobe refresh on your mind, where better to start shopping? 

To break it down for you, Mango is the destination right now for sleek coats winter-ready staples like knits and denim. When it comes to COS, there are plenty of transitional separates and expensive-looking boots that are bound to reach cult status on Instagram and a colour palette to help ease you into winter. And as for Zara, well there’s a stripped-back, minimalist approach happening in the new-in section (including one classic piece I just know is going to sell out), so in short, there’s something for everyone.