What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you’re looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear’s shopping editor very seriously, and I’ve saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year’s time as they do now.
Of course, there’s also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a crisp winter, and this week’s edit includes plenty of wardrobe gems, like the Me + Em bouclé jacket that looks designer, and the Anya Hindmarch It bag that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
SHOP NEW-IN:
ME+EM
Bouclé Swing Jacket
As soon as I saw this cosy jacket I was convinced—it’s the perfect spring layer to dress up a white tee and jeans.
Anya Hindmarch
Wilson Suede Shoulder Bag
Didn’t manage to get your hands on The Row’s sought after Margaux? Here’s another suede top handle that might tickle your fancy, and at less than half the price.
Reformation
Cary Cuffed High Rise Slouchy Wide Leg Jeans
After seeing cuffed jeans in the wild at least three times in the last week, I’m finally sold on the trend. Especially when they look this good.
Zara
Leather Track Sole Cage Sandals
I’ve had one eye on the new-in section waiting for these to land, and now they’re finally here it’s well worth picking these up before they go out of stock.
M&S Collection
Cord Midi Split Front Skirt
If this shade of bitter chocolate wasn’t enough to convince you just how expensive this skirt looks, just wait until you try it with a knee-high boot.
Toteme
T-Lock Top Handle Fawn
Our editor’s favourite Toteme bag is back in a chic new colourway. Expect to see much more of this during fashion month.
Atelier Ninety Five
The Bomber
Haven’t already heard of Atelier Ninety Five? After word of this sleek bomber jacket gets out, it’ll be big news. Just remember, you heard it here first.
COS
Curved Domed Earrings
Just when we thought we’d seen all of the best tear drop earrings on the market, COS has entered the chat, and you really can’t argue with that price.
Mango
Silk Lingerie Dress
You can’t go wrong with an LBD (that’s a long black dress) and slips don’t get enough credit for being a true wardrobe staple.
SHOP MORE OF THIS MONTH’S BEST BUYS
Arket
Garment-Dyed Trench Coat
If the mild weather over the last week is anything to go by, we’re heading straight into trench coat season. This perfectly executed coat from ARKET is the kind of coat you can buy now and wear for years to come, making it one sound investment.
Topshop
Tara Premium Leather Knee High Heeled Boots in Black
I get excited every time I come across an understated, elegant boot, and Topshop’s new Tara mid-heels are currently top of my wish list.
Loewe
Mini Pebble Bucket Bag in Mellow Calfskin
It doesn’t get better than Loewe’s brand new It bag in the making—the pebble. Expect to see much more of this bag (especially in the mini version) this fashion month.
Reformation
Cary High Rise Slouchy Wide Leg Jeans
We already know that Reformation make beautiful dresses and killer accessories, but if you haven’t tried their denim, consider these jeans the perfect introduction.
H&M
Scarf-Collared Twill Shirt
Conclusive proof to never underestimate the high street.
Matteau
Lace-Up Cotton-Blend Maxi Dress
Is too early to talk spring dresses? My wardrobe might still be knitwear and jeans, but mentally I’m shopping Matteau’s latest drop of warm-weather dresses. Wear for weekends in the city and pack for your next getaway.
Filippa K
Darcey Wool Trousers
If you’re looking for something you can wear all year round, these beautifully tailored trousers will go with everything from Oxford shirts to going-out tops. Bravo, Filippa K.
Mango
Knitted Turtleneck Dress
Yes, you read that correctly—this cosy knit dress really is from the high street and finally back in stock (but let’s just keep that between us).
Anya Hindmarch
Seaton Large Textured-Leather Shoulder Bag
There’s no doubt about it, an elegant top handle bag should be considered a wardrobe staple, and I’d wear this with everything from a fluffy knit and leather trousers to a floaty dress in summer.
Navygrey
The Chunky Field Jumper
The fashion crowd aren’t ready to give up on luxe crewneck knits just yet, and I love this shade of biscuity greige from Navygrey.
Birkenstock
Boston Suede Sliders
It looks like we’re in for a chilly spring, so I’ll be reverting back to the cosiest shoe on the market—shearling Birkenstock mules—for the foreseeable.
COS
Striped Wool Roll-Neck Jumper
I’m almost embarrassed to admit just how many stripe jumpers I’ve added to my wish list, but now I’ve found this green number from COS, I’m prepared to fully commit.
Zara
TRF Turn-Up Cuff High-Waist Beltloop Jeans
This season’s biggest denim trend is none other than a styling shortcut—the turned-up cuff. Expect to see these all over your Instagram feed soon.
Been London
X Aligne Wellesley Sling Bag
What happens when you take Been London’s luxury recycled leather bags and add Aligne’s chic eye for design? Answer: the best thing to happen to our wardrobes since, well, Aligne’s waistcoats and matching trousers.This brand new collab compromises of three understated and buttery soft bag styles in multiple colourways, but my favourite is without a doubt the Wellesley crossbody sling. Now to choose between the tan, white or black…
Adidas
Adidas Sl 72 Maroon, Almost Yellow & Preloved Brown
Cool, colourful, and undoubtedly comfortable, Adidas’ SL72 trainers are a lesson in elevating the everyday. Sorry white trainers, we’re ready to shake up our look in 2024.
Métier
Market Weekend Suede Tote
Still on the hunt for a roomy tote bag? Me too, but Métier’s sumptuous chocolate brown suede is currently top of my list for style and substance.
Arket
Brushed Wool Blazer
Ever since we spotted this in ARKET’s new-in section, it’s been a hot topic of conversation in our editors group chat.
Ancient Greek Sandals
Aerati
I haven’t stopped thinking about these cute t-bar sandal-stroke-pumps since I first saw them. Wear them now with socks and jeans, and barefoot and fancy-free come spring.
Reformation
Davila Linen Dress
Is it too soon to start talking about pretty dresses? The colour and the fit of this adorable piece instantly caught my eye, and it’s the kind of style that would suit every body.
Per Una
Cotton Rich Midaxi Cargo Skirt
Now this is how to nod to the noughties the “grown-up” way. Just add a knee-high boot, and any top you like. No butterfly clips or body glitter required.
Almada Label
Floy Cashmere Sweater, Grey
Trends may come and go, but we can all agree that a fluffy knit always looks expensive, and Almada’s cashmere sweater will look just as beautiful with jeans and trainers as it would with a satin skirt and slingbacks.
Finery
Lile Black Knit Sweater
Just when you think your wardrobe is finally complete, you come across an easy throw-on-and-go cardigan and suddenly your getting ready time is cut in half.
Massimo Dutti
High-Waist Wide-Leg Trousers with Dobule Dart Detail
Everything about this look is worth screenshotting for later, but the real highlight is these perfectly cut wide-leg trousers. (For that price, it’s worth buying them in the cream colourway too).
COS
Oversized Scarf-Detail Trench Coat
This COS scarf coat has managed to do the impossible in making the classic trench even better. Consider this the perfect lightweight layer for the winter/spring transition.
The Row
Eva Two Nappa Leather Ballet Flats
The Row always gets it right, and these minimalist ballets are proof that the flat pump isn’t going anywhere.
H&M
Cashmere-Blend Polo-Neck Jumper
Another week, another outstanding H&M jumper, but this time they’ve got “quiet luxury” down to a T. Wear with everything from jeans and satin skirts.
Banana Republic
Siena Wide-Leg Italian Wool Trousers
Nail desk-to-dinner styling with these perfectly proportioned wide-leg trousers (and if you haven’t already checked out Banana Republic’s UK offerings, consider these the perfect introduction).
Aligne
Daphne Long Waisted Blazer
As soon as I saw this beautiful buttermilk yellow blazer, I had to share it with the rest of the Who What Wear team. I don’t think I’ve been this excited about a jacket since my winter shearling.
Rise & Fall
Women’s Cashmere Wool Bandana
As it gets milder there’s no need to contend with bulky scarves, and Rise and Fall’s cashmere bandana looks so chic over jumpers, and knotted loosely over a tailored wool coat.
Rixo
Mali Easy Floral Dress
I don’t know about you, but I’m ready for sunshine and blue skies. After searching high and low for the perfect sleeved dress, I think I’ve found it in Rixo’s easy floral number, and it’ll look just as good with spring sandals in a couple of months time as it does now with a sensible knee-high boot.
J&M Davidson
Zip Quiver Bag
I can’t get enough of top handle bags right now, and I can’t stop thinking about the myriad of outfits that would benefit from this cute mini. (Did I mention that it also comes in caramel, wine and ice blue ?)
Damson Madder
Dakota Bow Midi Dress
I can’t help it, I’m bow obsessed—and Damson Madder’s Dakota dress tops my wish list. From the scoop neckline to the puff sleeves, this romantic dress is just so charming, I know you’ll love it too.
I’m convinced that blazers have been chic since they were first invented, but now there’s even more styled to choose from, this understated number is one of the best on the market. Just look at that belt detail…
M&S Collection
Leather Buckle Kitten Heel Slingbacks
Stop what you’re doing immediately, these Marks and Spencer designer dupes deserve your full attention.
Mango
Oversized Bomber Jacket
Forget what you know about the casual bomber, this elegant cream jacket looks impeccably polished.
Totême
T-Lock Suede Top Handle Bag
One of 2023’s biggest It bags is back and now in a luxe suede fabrication. Decisions, decisions…
I saw Emma Roberts in this fluffy collared knit, and now I need this fluffy collared knit. The easy way to dress up denim this season.
French Connection
Denver Denim Relaxed Wide Leg Jeans
If these aren’t enough to tempt you away from the same old pair of blue jeans, nothing else will be. Consider these the secret to making all of your winter outfits look better.
Miu Miu
Immediate Rectangular Sunglasses
Designer sunnies that’ll up the cool factor of any look? Sign me up.
I’ve been waiting for what feels like a year for the news, and its finally happened. H&M have dropped a new tailored, wide-leg trouser and they look just as good as the OG pair that team Who What Wear fell in love with. Be prepared to act fast though, they’re likely sell out as quickly as their predecessor.
Agolde
Black Low Slung Baggy Straight Jeans
The weather has shifted and Agolde’s latest drop of winter-ready black denim is exceptional this season.These low slung, wide-leg jeans might just be my favourite new fit.
Massimo Dutti
Droplet Detail Earrings
Silver jewellery is having a moment, and no-one will believe that these are from a high-street store (so let’s just keep that between us).
MCM
Himmel Shopper in Embossed Logo Leather
Another week and another outstanding leather tote, and I love the pared-back look of this MCM shopper. Add an oversized white shirt and wide-leg trouser and voila, your next desk-to-dinner outfit is sorted.
Up Next, The Autumn/Winter 2023 Fashion Trends That Really Matter
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