818 Outpost
Kendall Jenner’s 818 Tequila is bringing its one-day pop-up experience back to the desert with a Pioneer-Style Western Town featuring a full-service saloon with complimentary 818 Tequila cocktails, Sprinter Vodka Soda, Olipop and Chamberlain Coffee, as well as festival essentials from partners like Zico, Lemme, Vacation Inc , Liquid I.V. and many more.
NYLON House
The after-hours event will bring together celebrities, tastemakers, musicians and athletes for a “journey into music, art, sound and exploration,” per a press release. NYLON House is presented by Smirnoff Ice and in partnership with e.l.f. Cosmetics, Hilton, Kate Spade, Remy Martin, got2b, Keys Soulcare, Nautica, Celsius, Sally Hansen, Bumble, Banter and QUAY.
10 p.m. – 3 a.m.
Celsius Cosmic Desert
T-Pain, Two Friends and Xandra are set to perform at the event, which will celebrate the launch of Celsius’ Space Vibe Trilogy of flavors.
Ace Hotel & Swim Desert Gold
Desert Gold will once again bring a lineup of DJs, artists and party collectives to the desert.
Heineken House
The Coachella official sponsor is returning for its festival within the festival. The immersive experience offers musical performances as well Heineken’s portfolio of beer offerings. Open to all festivalgoers. Bob Sinclar, J.Worra, Goldfish, Torren Foot x Kormak, Darci and DJ Noah to perform.
Empire Polo Club, Indio
Framework in the Desert
Transforming the Atlantic Aviation hangar into a desert club paradise, partygoers will enjoy premium table service provided by Patrón El Alto along with performances from Charlotte de Witte, Reinier Zonneveld, Rebuke and Minus the Light.
Gallery Desert House
Patrón El Alto teamed up with Gallery Desert House by Gallery Media Group to provide festival goers with an oasis filled with entertainment, art, music and signature beverages.
True Religion BuddhaFest
Buddhafest Desert Oasis Gifting Suite will feature live DJ sets, refreshing cocktail and sweet treats.
12 p.m. – 5 p.m.
American Express’ On-Site Experience
At the Amex Experience space at Coachella, Card Members and up to three of their guests can explore four immersive rooms where they’ll encounter unexpected moments of delight and exclusive benefits, including a retro snack bar, a night market, a cave-like tranquil room and a winter wonderland inspired by Reneé Rapp’s breakout album, Snow Angel.
Friday Fuel
The pre-festival party hosted by Emotional Utility Beverage and presented by Richie Akiva will feature a DJ set from Pookie.
Postmates’ The Sauce Bar
The retro-designed space in the VIP section of Coachella Music Festival will have fries and tater tots from Los Angeles staple Irv’s Burgers for sale. The section is in celebration of the brand new The Secret Sauce by Postmates X Benny Blanco.