First Aid Beauty Retinol Powered Serum + More Beauty News

Plus, Khloé Kardashian is launching fragrances.

First Aid Beauty unveils a retinol-packed serum

In the world of skincare ingredients, retinol is like a miracle worker. With its ability to refine skin texture, treat acne, and reduce the appearance of fine lines and wrinkles, it’s no wonder there’s been a boom in retinol-powered products in recent years.

First Aid Beauty’s new 0.3% Retinol Complex Serum with Peptides bottles up everything we love about this game-changing ingredient without leaving behind the flakiness and redness that traditional retinol can cause. While a sensitive skin-safe concoction of retinol and retinyl propionate gets to work and keeps the skin hydrated for up to 24 hours, the peptides within this formula support a strong skin barrier.

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Benefit Cosmetics launches a lash-enhancing serum

Anyone else in the pursuit of longer lashes? We know we are. Fortunately, Benefit Cosmetics’ newly launched lash-enhancing serum is here to help. Formulated with a gentle blend of hibiscus flower and safflower extracts, rice protein and vitamins, Whoop Lash conditions and visibly lengthens lashes while giving them a thicker and fuller appearance over time.

In a six-week study, 95 per cent of participants reported fuller-looking lashes, while 93 per cent said lashes appeared thicker. And, after twelve weeks total, 94 per cent of participants reported longer-looking lashes. Pretty convincing, no?

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Khloé Kardashian fragrances are coming

Whether you’re a fragrance fanatic or a die-hard Kardashian follower, you probably remember when Kourtney, Kim and Khloé came together back in 2019 to launch the Diamond Collection under Kim’s KKW Fragrance brand — but in 2024, Khloé is due to go solo and launch her very own fragrance range.

Working in collaboration with Luxe Brands, which has also created scents for Ariana Grande and Nicki Minaj, Khloé will join celebrities like Beyoncé and Harry Styles in the celebrity-founded fragrance trend.  “I love for a scent to be classic and for you to be captivated by it. I like florals, but with a musk so it’s not super feminine, and clean [scents], too,” she teased to WWD. After the success Khloé has found with her clothing brand Good American, we can’t wait to see how she does beauty.

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