“Robert Irwin Bulge” trends on social media, and millennial netizens say time truly flies. Wildlife conservationist Robert Irwin, son of the late Steve Irwin, has gained significant online attention after unveiling an underwear modeling campaign. The ad sparked trending discussions, with longtime followers surprised to see the now-adult Irwin in this new context.
Here’s why Robert Irwin ‘bulge’ is trending
Robert Irwin has appeared in an underwear ad, posing with snakes, leaving his followers with mixed reactions. The new photos have prompted fans to discuss the “Robert Irwin bulge.” Having grown up in the public eye through the family’s wildlife conservation programming, this marketing partnership represents a notable departure from his traditional public image.
While most of his new followers have swooned over his striking visuals, the older generations are divided about how they feel about this new ad. One follower playfully complained, “My darling, I may need to unfollow. You are far too young for me to see you this way. Doesn’t help that I’ve watched you grow up.”
Another user had similar feelings, who wrote, “Nah, sorry, Robert. To me you are still the four-year-old zooming around Australia Zoo in your toy jeep and bowl cut.” A third fan quipped, “Hey Robert, nice snake; the reptile wrapped around you is cool too.”
The 21-year-old TV presenter’s underwear campaign arrives just as the brand, Bonds, prepares its strategic U.S. market launch. Leveraging Irwin‘s substantial social media following, the Australian brand has executed a masterful marketing move. The sensational shots are definitely generating significant swooning and surprising reactions from fans across all social media platforms.
Meanwhile, Irwin continues his diverse areas of wildlife coverage, which includes the TV show I’m a Celebrity…Get Me Out of Here. He became the co-host of the show in 2024. Previously, he has also starred in Irwin Family Adventures, Kurt Fearnley’s One Plus One, and Have You Been Paying Attention.
Along with following in his father’s footsteps in wildlife conservation, Irwin has also dabbled in acting. He had a cameo as a pirate boy in the movie Free Willy: Escape from Pirate’s Cove. Later, he did the voiceovers for Kyle the Seagull in The SpongeBob Movie: Sponge Out of Water (Australian version).
