Known for his sunny disposition and optimistic energy, j-hope subverted expectations when he started rolling out teasers for the single ahead of his first full-length solo album, Jack in the Box, due later this month on July 15th. Promising a darker tone from the rapper and dancer, promotional photos for “MORE” echoed j-hope’s recent statement describing the new sides of himself that longtime listeners might not be expecting: “If I was going to convey the things I wanted to say, I would have to be darker. It’s something I’ve never done before, so I was excited to try something new,” he explained.
The first single is a major departure from the vibrant, rainbow-hued buoyancy of j-hope’s first mixtape, Hope World. While details are still yet to come regarding the length of Jack in the Box and what else listeners might be able to expect, it’s certain that j-hope’s magnetic energy as a performer will continue to be front and center.
j-hope is also currently gearing up to headline the closing night of Lollapalooza, marking the first time a South Korean artist has appeared at a major US festival.