A Swedish festival is giving fans the opportunity to “give up their kidney” to get a ticket ahead of its 2025 edition this weekend.
Way Out West in Gothenburg, which will take place from August 7-9, has sold out but is releasing a handful of three-day passes to fans in exchange for them offering to “give up a kidney” by joining the Swedish National Organ Donation Registry.
The initiative will direct fans to sign up to the Socialstyrelsen registry, pledging that their organs can be donated after they die. Those who get their hands on the ‘Kidney Pass’ tickets will get a special festival wristband reading ‘I gave up a kidney for this ticket’.
“This year, tickets to Way Out West sold out earlier than ever. With no tickets left, the FOMO kicks in hard. People start saying they’d give up just about anything to get one,” the festival website reads.
“By joining [the donation registry], you’re not just saying you’d give a kidney for a ticket, you’re showing you truly support organ donation,” it continues. “By being willing to donate your organs after your death, you are taking an action could save a life in the future.”
CHARLI XCX [UK] CONFIRMED FOR WAY OUT WEST!
Tix/Info ––> https://t.co/iUf3bFVpE4 pic.twitter.com/XPyXbzMx3p
— Way Out West (@wayoutwestgbg) December 5, 2024
Those who sign up must be over 18 and have a Swedish social security number.
This year’s Way Out West line-up boasts a stacked line-up featuring the likes of Charli xcx, BICEP, Pet Shop Boys, PinkPantheress, Yung Lean and Bladee.
Last year, Way Out West set up a stage/laboratory that will play music from its acts live into a laboratory designed to fertilise sperm and eggs.
Designed by Love Hultén, the stage/laboratory will have music streamed into it from headliners like Queens Of The Stone Age, Pulp and Peggy Gou while the sperm and eggs get to work on fertilisation.
The festival itself quotes a study from Institut Marquès in Spain that suggests music and vibrations increase the chances of IVF success by five per cent – which is the thinking behind the stage and the event.
