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Ed Sheeran has been literally letting fans-in on sharing some spicier tidbits of his creative process, and now the internet is aflame with it. The award-winning artist shared behind-the-scenes footage of creating his latest hit single “Azizam” live online via YouTube that just made his loyal fanbase go completely bonkers.
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The studio moments have so much raw songwriting magic packed within themselves that this video was already able to inspire innumerable reactions worldwide on social platforms.
One fan, edssoundwaves, was raving: “I love those making-of videos so much; they are so cool to see how Ed and his co-writers work. We really need a Songwriter 2 movie.” Another follower went way off track, mistaking a microphone for something completely different: “The way I thought the mic was a hair dryer,” tweeted tyger chyldren, meaning to say that sometimes Ed’s studio setup plays such tricks on eyes.
Interesting details are also the release of such a time to speak very much of the entire songwriting process. Fan Jules 🫶 said, “It’s sad he now has to film all his songwriting sessions,” apparently in reference to some last legal feats that perhaps had something to do with such openness.
But Phil B quickly countered: “Doesn’t have to, he just chooses to. It’s nice to see how it’s been made.” Thus arose a mini-debate among fans regarding vulnerability for an artist in the digital age.
Die-hard fans already ask for more of this: “_withgems” requested, “Need this for the whole album pls💘 I love watching the creative process”; aurysheerio1 also stated, “Such a bop, can’t wait to listen to the studio version of it in full 🔥💃🏼🫶.” There are evident vibes as Zoeᵕ̈ simply said: “so excited!! can’t wait😆.”
While Ed decided to pull back the curtains, it is at an interesting time in his career. Transparent as “Shape of You” seems to be at this point in his career following a myriad of copyright lawsuits (the infamous “Thinking Out Loud”), it seems “Shape of You” singer decides to take the full road of transparency on the creative process. Whether it is, in fact, a strategic move or simply artistic evolution is something that is still yet to be seen, but fans are eating it up regardless.
The “Azizam” making-of video spotlights Ed’s characteristic collaborative approach, causing people to wonder why he is one of the most successful songwriters in the current era. From some laughter uttered casually in the studio to those magical moments, when a song completely comes together, the footage delights with an up-close view of musical genius in action.
And let’s face it, who doesn’t like learning how their favorite songs are born?
So, with that increase in impressions from the video, it becomes clear that Ed Sheeran knows how to keep the thread onto fans. Those informative studio visits combined with the fun-filled interaction on social media all drip with that sweet new release, so this surely spells another Sheeran blockbuster.
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What are you guys saying-the behind the scenes really gives you life? Do you love the new “Azizam” track like these superfans? But most importantly: when can we expect that Songwriter 2 movie? 🍿
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