The South Korean unveiled the eccentric visual at midnight KST today (May 4), where both Bae and Psy are seen performing the choreography in the middle of a Psy-themed amusement park. Elsewhere in the video, Bae attends an exclusive party where she is the “celeb” everyone is focused on.
“You so popular / Be my formula / May I call you a celeb?” Psy sings in English on the chorus. ‘Celeb’ is a cut from Psy’s recently released ninth full-length album ‘Psy 9th’, which was his first release after a five-year absence from music.
Notably, ‘Celeb’ and its music video first premiered in-person nearly three years ago during Psy’s ‘Summer Swag 2019’ concert, where it was revealed that Psy and rapper Zico co-wrote and -composed the song. However, ‘Celeb”s inclusion in ‘Psy 9th’ is the first time the song will be released officially.
Aside from ‘Celeb’, Psy’s new albums also features a handful of other collaborations, including ‘Happier’ featuring K-R&B singer Crush, and a remake of Jermaine Jackson and Pia Zadora’s 1984 hit single ‘When The Rain Begins To Fall’ with MAMAMOO member Hwasa. In addition, the record was led by the title track ‘That That’, which features and was produced by BTS‘ Suga
A year after the release of Psy’s eighth full-length album ‘Psy 8th 4X2=8’ in 2017, the singer left longtime agency YG Entertainment. He later established his own company P Nation in early 2019, and in the same year he signed Korean-American rapper and singer Jessi, HyunA and former PENTAGON member DAWN to the label.