How to Wear Pantone’s 2023 Color of the Year Viva Magenta

This year’s greatest fashion moments from Hollywood style stars were rooted in bright colors that commanded attention on the red carpet, indicating that 2023 will be another boundary-pushing year in fashion. With power dressers like Zendaya and Cardi B effectively carrying out the Barbiecore trend, it’s no surprise that Pantone announced a vibrant shade of magenta as the color of 2023.

While it’s in keeping with the same bold base, “Viva Magenta” is a harmonious hue that descends from red, with hints of pink and purple. Described as empowering, “it is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint. It is a color that is audacious, full of wit and inclusive of all,” according to a statement on Pantone’s site. “In this age of technology, we look to draw inspiration from nature and what is real,” color institute executive director Leatrice Eiseman said.

We have already seen some of this energy emitted by the likes of Lori Harvey, who recently rocked a voluminous, magenta Christian Cowan skirt at the Harper’s Bazaar Icons party; Serena Williams, who translated the look via a pleated Gucci gown at the Oscars; and Cynthia Erivo, who was way ahead of the game in Schiaparelli at the 2020 SAG Awards. These pioneers sported “Viva Magenta” even before it came into the spotlight.

Ahead, see how they embraced the color, then get inspired and shop fun pieces to bring it into your own wardrobe for 2023.